From Studio Transdusense to Studio andnand
Transdusense was a name created in 2017 based on a merge between the word transducer (an electronic device that transfers one form of energy to another) and sense - work was more closely related to wearable technologies and healthcare. Since then the practice has evolved and increasingly focused on co-creating near and far futures with new creative processes. We have outgrown our name. A reference to technology is kept in the rebrand to reflect where we have come from, a deep understanding of technology innovation, and to better reflect our position on plurality, playful methodologies and greater artistry as a design studio.
There are several ways to read the new name, andnand: and nand (nand is not-and in terms of electronics logic gate); and n’ and; or simply a series of a‘s, n’s and d’s, perhaps like a string of alternative DNA, etc. Plurality. ANDNAND in one word also signifies the place we wish to operate from - both and neither, not in dichotomy.
See you at andnand.studio